Note: The examples and setups featured in this article are not presented as precise entry or exit points, nor are they intended to suggest that anyone could have captured the exact bottom or top. Rather, they are meant to highlight the potential of the move based on the data we provide. Our focus is on identifying asymmetrical opportunities—where even capturing a portion of the move can be highly meaningful. As with George Soros’s famous short of the British pound—where the full potential was $3 billion, but only $1 billion was realized—the value lies in recognizing the setup, not perfection. Our institutional clients understand this well: they use our signals as a foundation and apply their own strategies to extract what fits their model. Success often comes from capturing the meat of the move, not chasing extremes.

Disclaimer: SetYourStop.com does not tell anyone what to buy or sell. We are a research company. The data we publish highlights signals of potential momentum or positioning that appear on our radar through daily monitoring of price action, volume, and institutional activity. These examples are meant to demonstrate how the data helps surface potential opportunities—not to suggest specific trades or outcomes. It is up to each individual to decide how they want to use the information. Our institutional clients value this work because we do the homework—they take the data, run it through their own models and strategies, and determine what fits. We present the research—what happens next is up to the end user.

AdvisorShares Pure U.S. Cannabis ETF (MSOS)

• First Appearance: July 21, 2025 – Price: $2.83

• Current Price (August 11, 2025): Day high $4.575 (+61.6% from first alert)

From Quiet Setup to Breakout

It started on July 21, when our momentum scanner quietly flagged MSOS for the first time. Price action was beginning to carve out a bottoming pattern—nothing in the headlines, no big sector buzz. But the chart was telling a different story.

Over the next several sessions, MSOS continued appearing in our Daily Setups and Weekend Reports. The structure kept improving, volume was picking up, and short-term indicators began to curl higher. We kept it in front of our clients, highlighting that this was a developing trade to watch.

Real-Time Chart From the SetYourStop Report

Real-Time Chart From the SetYourStop Report

Real-Time Chart From the SetYourStop Report

Real-Time Chart From the SetYourStop Report

The Clues Before the News

The real tell came on August 5. Our unusual options activity feed lit up with aggressive call buying: $5 strike calls for January 2026 expiry, deep in-the-money with spot at $3.47, totaling over $403,000 in premium. That kind of conviction—on a sector that had been dormant for months—doesn’t happen without reason.

We’ve seen this pattern before. Someone always knows something. And our research is designed to pick up on those signals before they make the front page. When options positioning aligns with an improving technical base, it’s often the market’s way of whispering what the headlines will later shout.

Real-Time Options Data the SetYourStop Report

The Catalyst Hits

Fast forward to this week—multiple reports confirmed that President Trump is moving toward rescheduling marijuana under the Controlled Substances Act, from Schedule I to Schedule III. This would mark the biggest federal policy shift for cannabis in decades:

• Opening the door for expanded medical research.

• Reducing criminal penalties.

• Unlocking banking and tax relief for cannabis operators.

The news dropped over the weekend and into Monday, sparking a sector-wide rally. MSOS exploded higher today, hitting $4.575, a +61.6% move from our first scanner alert at $2.83 and a 22% gain since yesterday’s note.

Real-Time Chart From the SetYourStop Report

Follow-up Chart

Why This Matters

This sequence—scanner alert, repeated daily coverage, unusual options activity, then a catalyst—is exactly how we stay ahead of the crowd. By the time “Captain Obvious” is tweeting about a move, our clients have already had it on their radar for weeks.

In the cannabis trade, every signal lined up:

• July 21 – Scanner alert at $2.83.

• August 5 – Bullish options activity before the news.

• August 9–11 – Federal rescheduling headlines.

• August 11 – Breakout to $4.575 on volume.

The bullish options activity we highlighted on August 7 at $3.47 was yet another clue that someone always knows something before it’s public. That’s what our research is built to uncover: the footprints of informed capital before the headlines.

While most of the market is reacting, our clients were already positioned to act. In trading, timing is everything—the earlier you see the move, the bigger your edge.

This is the playbook in action. Our scanner catches the quiet setups, our monitoring keeps them in focus, and our unusual activity feed exposes the footprints of informed capital—often days before the news hits.

MSOS wasn’t a lucky guess. It was a data-driven signal, reinforced by market behavior, and confirmed by a catalyst. While most of the market is reacting, our clients were already positioned to act.

In trading, timing is everything. The earlier you see the move, the bigger your edge.